Writing a good book may be a great marketing technique for gaining more customers. But that is easier said than done, and creating your manuscript may not even be your most important step. As a component of your overall business development, your book also needs a plan to be a part of your strategic entrepreneurship.
So, what's the best way for your book to be published? A couple of years ago, I spoke with Seattle-based author and former publishing company owner Suzanne Paschall for additional insights into that dilemma.
Picking a Publisher
Whether you pursue the traditional route of working with a larger, more established publisher or opt to self-publish your book, you’ll encounter a unique set of challenges. An established publisher and the self-publisher (you) both need the money, marketing skills, and acuity necessary to help yield the desired results of getting your book into the hands of others so that you can further boost your entrepreneurial credibility and profitability.
Ms. Paschall explained that independent writers without the desire or resources to self-publish may require the assistance of a publication services company. Additional options might include what Ms. Paschall calls "instant soup" book publishing. Options here include print-on-demand-type apps that use technology for those looking for a quick digital marketing solution.
Consider an Agent
Most publishers do not accept unsolicited work, especially from first-time or relatively unknown authors. For this reason, it’s a good idea to find an agent who will represent you and help get your book into the hands of a publisher. It’s important to remember that agents get paid based on their ability to sell an author’s book to a publishing house, so they are quite picky about who they choose to represent. You can attract an agent by crafting a persuasive book proposal.
Crafting the Proposal
Your book proposal can provide stronger assurances and a foundation for profitable results. The proposal should include a description of the book and a compelling argument as to why you are the best person to write it. It’s also important to include a market analysis that shows that you understand your target audience and know what type of content they want to read.
Although taking a book from the draft stage to store shelves can be difficult, it is something that any entrepreneur can do if they work at it. If you’ve written a book or are in the process of writing one, you can improve your chances of publication by following the right plan.