Master your Digital Marketing Strategy in Under 30 Days
Intended for the entrepreneurs, small business owners and intrapreneurs who are in charge of their digital strategy, this book covers:
Social Media Strategy: What platforms to post on, how to test your messaging for maximum return on investment and how to ensure your social media is working.
Website Conversion: How to measure the effectiveness of your website and how to make your website the superhero sales person on your team.
Email Strategy: What do you need to know to keep your clients (and potential clients) happy and buying through this secret weapon.
Let’s Set this all up within 30 Days (and have fun while doing it) through step-by-step guided instructions. This is a quick read with a big impact.
This book is for:
Entrepreneurs with a small, fierce team focused on a goal
Solopreneurs that are dedicated to setting their digital strategy up right
Established business people who want to "do better" with digital
Intrapreneurs (people that act like entrepreneurs within a larger organization)
Business owners that want to understand how to manage their digital teams
You will learn (and it will be fun) how to:
Think about your client’s digital journey towards buying your product or service
Use Google as your secret weapon
Steer potential buyers to your website
Choose the right social media platforms to move traffic to your site
Test your website to increase sales
Set up an email automation to keep your existing and potential clients happy and ready to buy again
More resources to help your Action Tracking can be found here.
About the Author:
Katrina German is an award-winning entrepreneur specializing in communications, technology and digital strategy. She is a seasoned executive, leader and strategist who has reached millions of people through digital storytelling and online media. Katrina is in the CBC Future 40 Under 40, has won the YWCA Women of Distinction Award for Entrepreneurship, Startup Canada Prairie Award for Innovation, and just won the prestigious International Women in Tech award for "Women in Communications". Katrina is a strong believer in measured results, radical creativity and using technology to improve workflow. Read more about Katrina.