Morris Interactive is a human resource and business consulting firm that specializes in helping
organizations in various industries succeed. These markets include Indigenous, Agricultural,
Financial Services, Mining, Oil and Gas, Healttcare, Transportation, Government and Non-profit
organizations . The team had already had many successes in Saskatchewan, Alberta, Ontario
and Colorado, but they wanted to expand into new markets. They knew that 2019 was their
year to shine.
Mathew Cey, the CEO, was leading the high-growth plan and adding staff to his team to meet
the new goals. He decided to move his marketing from an outside firm to handling it internally,
and he knew that he was going to need to train some of his new staff in digital marketing skills.
Chris Cey (yes, they’re cousins) had just been hired and was well-suited to lead the social
media, website and email strategies. They brought me in to train the staff and make sure that
the digital strategy was performing.
When we started, the Morris Interactive website was beautiful but was not converting any
clients. There were a few automated social media posts that went out weekly, but posting was
often a second thought that fell through the cracks. There were a few Google ads running but
they were not bringing in any new clients.
Chris and I started the Action Tracking process and although we sent several hundred people
to the website in the first week, there were no conversions. Not one person reached out for
more information or to get a quote. We decided to pause our social media tests and use
Squarespace to relaunch their website. Within two weeks the new site was ready. Within two
days of launching, there were already two companies that reached out for quotes.
As we continued the Action Tracking process, we sent many more people to the website
through social media and Google ads. The sales team landed a contract that paid for my fees
within the month. The best part was the crazy sales pipeline that was building up - it was
worth $300,000 in solid leads in under four months and the pipeline is still growing at that
rate because Chris and his team are now trained and continuing the good work.
“We have opened upnew markets ad contacts for our services,” shares Mathew. “Working with
Katrina paid off within the month and our company is in a position to reach our revenue targets
for the year. The best part is that we can create even more impact for more communities and
Chris was equally pleased with the results. He explains “I didn’t have any experience with
social media before we started but I was ready to learn. I’m so excited about the results and
knowing that I can continue to bring in more clients through our digital strategy. Katrina’s the
No, you guys are. Good luck!!