The Power Pack Project
“A lone woman has power; Collectively we have impact”
Welcome!
I think that one of the things missing from the women’s movement are female experts speaking to the media.
If you are at a stage of your career where you would like to share your experiences and knowledge with a wider audience, I would love for you to be a part of this group.
Some of you just gulped and that small inner voice said “but I’m not an expert in anything” (even though you have been in your career for 20 years or have accomplished some cool things in your business).
We are gathering a group of women to normalize the experience of sharing your knowledge with the media and to work through “imposter syndrome” together.
Something you might not know about me…
I have won an international award for women in technology, released a book, been featured on the national show “The Social”, interviewed for a monthly segment on CTV Morning Live, and been on numerous panels and speaking gigs.
I don’t do these activities for the “Look at Me, It’s The Katrina Show”. Yes, I admit to experiencing fear and anxiety, but I push through that fear. Why? Because it’s worth it! It’s important to me to show the public that women work in tech and are experts in their fields!
Yes, there are personal benefits. Professionally, I find it easier to get funding for my initiatives and to get instant credibility with future clients. When I participate in the media or speak to a crowd, people automatically think I’m trustworthy. When I have an idea, people will get behind it (instead of the constant resistance that I used to have when I was just starting out as an entrepreneur). It’s helped my business considerably.
Most importantly, when I do my work LOUDLY and share ideas with the media, I am inspiring young women into careers in tech, which is one of my personal “whys”. Some of the fresh names in the Women in Tech scene have told me that I inspired them to start their tech companies. That feels like a win for me. If I was quietly working in an office, none of that would have happened.
I didn’t learn how to do all of these activities by myself. I had many wonderful mentors and contractors who showed me the steps to get my name out there. Now I’d like to show you. I want you to have the opportunity to make a real impact in your industry and in the public.
You’re Invited.
You’re invited to take that next step in your career and work with a group of high-achieving women to get your expertise OUT THERE!
From October - December 2020, I will be hosting monthly live online training sessions for 10 high-achieving women that want to share their knowledge more widely. The deadline to confirm your participation is October 16, 2020.
“I needed to be the face of my organization but I wasn’t comfortable speaking to the media. The Power Pack Project gave me the tools and practice I needed and now I’m on the news and radio several times a month. I’m more confident and I’m meeting the needs of my job.”
WHO IS THIS FOR?
Women who are:
at a certain stage of their career who have an established area of expertise
ready to share their expertise widely
willing to celebrate (and when appropriate share) the success of the other women in the group
WHAT DO YOU GET OUT OF IT?
The Feel Goods:
A true investment in yourself and your career
A group of strong women who are dedicated to your success (and can help you get over imposter syndrome)
A far deeper understanding of your current and desired professional image
Deadlines… so that these activities don’t keep sliding to the bottom of your to-do list
THAT SOUNDS NICE, BUT WHAT DO I ACTUALLY GET?
If you commit to the process, by the end of six months, you will have:
An understanding of how to pitch yourself to the media
A deep dive into how to write an op-ed, article, newsletter or blog
A deeper understanding of your personal executive presence.
Access to a network of top women executives and entrepreneurs
WHAT TO PREPARE BEFORE?
NOTHING - show up as yourself. We are going to walk you through this process - this is a time to focus on yourself and your career. There will be homework along the way, but it’s fun. :)
MEET THE SPEAKERS
CARLA GRADIN
Carla Gradin is Saskatchewan's foremost expert in body language and non-verbal communication. A Certified Body Language Trainer with a Bachelor in Education and Commerce, Carla applies scientific research about human behaviour and relationships to help entrepreneurs, corporate leaders, and public figures hone their people skills and confidently lead teams, connect with clients, and read the room.
JAMI YOUNG
Jami Young is a writer, speaker, consultant, and teacher with a passion for guiding entrepreneurs, executives, and change-makers to boldly step into their desires, embrace their authenticity, and fiercely redefine success on their own terms. She is the creator of Rise by Design, Free to Be Seen, and The Feminine LeaderShift – innovative and inspiring training programs for emerging and expanding women leaders. Jami is an is an award-winning community-builder and her work on leadership, business, and personal growth has been featured across a variety of media outlets, including the Huffington Post, CTV, and CBC. She is recognized as one of CBC’s Future 40, a two- time YWCA Women of Distinction nominee, and the recipient of the Athena Young Professional Leadership Award. For her extensive volunteer efforts and philanthropic initiatives, Jami received an AFP Honored Supporter Award in 2016. Most recently, she was celebrated as the national 2018 recipient of the BPW Canada Leadership Award in Ottawa in recognition of her commitment to women’s leadership and empowerment initiatives.
HEATHER MORRISON
Heather Morrison is an award-winning theatre artist, a radio host, a public speaking coach, and a sought-after Master of Ceremonies. Heather spent three years on-air with Saskatoon Media Group and now works as an Associate Producer and Backfill Host with CBC Saskatchewan. Heather is the former Artistic Producer of Sum Theatre, where she brought free theatre to more than 50,000 people. She has worked professionally as an actress for over a decade, including such roles as Elizabeth Bennet in Pride and Prejudice at Persephone Theatre. Heather has received Saskatoon and Area Theatre Awards for her work as a producer, an actor, a playwright, and a director. Other recognition for her work includes a University of Saskatchewan Alumni Achievement Award for her volunteerism and artistic achievement, being named one of CBC’s Future 40, and being voted Best Champion of the Arts and Best Actor by the readers of Planet S Magazine in Saskatoon. Heather served on the boards of Nuit Blanche Saskatoon, Broadway Theatre and Live Five. She has MC’d over 100 events in Saskatoon and has volunteered her time in many other capacities, including dancing in the inaugural Swinging with the Stars! Heather is also a fitness coach, a runner, and mom to her amazing son Judah.
CHRISTINE VARTANIAN
Attorney turned personal style expert, Christine Vartanian is the founder of jade. for all seasons COLLECTIVE inc. in Newport Beach, California. jade. for all seasons dresses its clients for their personal and professional lives, in person and virtually, making daily style effortless. Christine’s passion is unveiling the inner confidence of those she serves by making them feel great in their outfits for their everyday image and workplace style. She specializes in the development of signature styles that are aligned with personal brands. During the life of her company, she has styled company executives for photo shoots and brand photographs. While teaching her “Building Your Basic Wardrobe” class, she developed her secret sauce to having a flexible year-round wardrobe. She has served on the FIDM museum council and has been featured in multiple publications including Newport Beach Magazine. Recently and because most of the work force is working virtually, she created a series of offerings called waistUPwardrobe™. This includes the waistUPwardrobe™ Podcast Show. The podcast focuses on how to have an outstanding virtual office from the clothes you wear to the environment you surround yourself with. She was inspired to start jade. to build ease into the lives of entrepreneurs who do it all allowing their brand and image to shine.
DARIA MALIN
Daria Malin is the owner of Boost Strategic Coaching and the author of Hands-On Marketing: The Small Business Owner’s Guide to Advertising and Branding. She supports business owners and professionals in finding clarity when it comes to their sales and marketing efforts. Daria spent almost 20 years in media advertising, holds a Bachelor of Commerce, and is a graduate of The Wizard Academy Nontraditional Business School in Austin, Texas. Writing her book helped refine her point of view and now she works with business owners and professionals all over Canada sharing insights and practical tools.
“I work in a male dominated industry and I wanted to share more of my knowledge about building a business. I felt like I had a unique perspective to share but I wasn’t sure how to start. Now I’m regularly featured in magazines and I’m not afraid of television interviews!”
ONLINE COURSE SUMMARY
MODULE 1
The Lion(ess) Within
Wednesday, October 21, 2020
11:00 am - 1:00 pm (PST)
We’ll get to know each other and learn some cool tricks to build expertise, even during social distancing
SPEAKER: How to look amazing (and reputable) during your daily zoom calls and speaking gigs.
SPEAKER: How your body language (on video calls and in real life) can impact your professional reputation.
HOMEWORK: Find your perfect “waist-up” outfit and wear it for the next online group meeting.
MODULE 2
elevate your social media Game
Wednesday, November 4, 2020
11:00 am - 1:00 pm (PST)
In this session, it’s all about you.
SPEAKER: How to create an unparalleled personal brand online with a BONUS - how to automate the delivery of your content to save a significant amount of time
SPEAKER: How to craft a strong personal introduction (your personal pitch)
HOMEWORK: Choose your top platforms to share and receive feedback from the group
MODULE 3
why your pitch matters:
capture the media
Wednesday, November 18, 2020
11:00 am - 1:00 pm (PST)
Radio, Podcasts, Television, Newspapers - Everything you need to know to pitch the traditional media
SPEAKER: How to pitch the media
PRACTICE TIME: Write your email pitches and get feedback
HOMEWORK: Pitch your idea to at least one media source and book your Facebook Live interviews with Katrina
MODULE 4
The Power of the Pen
Wednesday, December 2, 2020
11:00 am - 1:00 pm (PST)
SPEAKER: Why we need more women to write opinions for newspapers and blogs
BRAINSTORM: timely topics for you to pitch to your ideal blog, magazine or newspaper
RESEARCH: Find the correct contact information for the publication
HOMEWORK: Pitch your ideal publication. Think about a 5 minute presentation that you think will appeal to an audience.
MODULE 5
SPEAKING IN FRONT OF A CROWD
Wednesday, December 16, 2020
11:00 am - 1:00 pm (PST)
SPEAKER: The power of story to share your knowledge
PRACTICE TIME: Write an outline of your speech
HOMEWORK: Work with Katrina to refine presentation
SHOW TIME: Practice your speech in front of a live online audience
“I joined the Power Pack Project because I wanted to explore the next stages of my career. I’m now cohosting a popular podcast about change and I feel way more comfortable about “putting myself out there.””
Here’s Your Next Step: Buy now to guarantee your spot.
Make an Investment in Yourself.
Commit to this course today and take that next step in your career.
This package includes access and paid coverage to top guest speakers in the field.
Please note that the group is capped at ten women and there will likely be a waiting list. Spots will be allocated on a first come, first serve basis.
Need monthly payments?
No problem. We can work something out. Send me an email at Katrina@KatrinaGerman.com and let me know.
“I knew that I wanted to build my “professional brand” in order to build my business. Learning from the speakers and other women in the Power Pack Project helped me to gain confidence and better yet, write more magazine articles and launch an online webinar series which has contributed to attracting clients that align with our approach and values as they are connecting to the content and experiences we are delivering.”
“My position requires me to be a leader and speak in front of groups of people. I also have some ideas about managing people and organizational culture that I think can make people’s work experience better. The Power Pack Project gave me the skills and insights I needed to feel confident and I’m so happy with my new life direction. ”
A Few Questions….
* I have travel/ work plans during one of the sessions. What happens if I have to miss a module?
We will record the session and share it with you, although, of course, we would prefer for you to attend in real life.
* How do I stream the live training sessions?
All of our sessions will be recorded live! Once you’ve registered, we’ll send you a link to all our upcoming sessions. The online streaming can be accessed on all browsers - no software download is required! We recommend using Google Chrome for the best user experience.
* Are the media spots guaranteed?
Unfortunately, there are parts of this process that are out of my control (I can't MAKE your ideal media stations/ newsletters interview you, although that would be nice) :). However, we are going to put all of the right processes and pitches in place so that you have the best chance of being profiled.