Top 10 Software for Businesses in 2025
There are new and impressive software options coming out all the time. How can you possibly weed through them all to find the best options?
As a CEO and tech expert, I’ve got you covered. Here are the software options I would recommend integrating into your business this year.
Areto Labs
Looking to adopt some solid AI this year? Look no further.
Aerto Labs offers AI software that protects your social media from negative comments. Features of their software include:
Eliminating abuse and hate speech
Increasing engagement by identifying interested users
Automatically removing bot-fuelled spam and illegal streams
Elevating your brand by boosting cleaner content and higher engagement
Saving you time by taking care of the bots automatically
Areto Labs helps you develop a clean, effective social media presence while taking care of the dirty work behind the scenes.
Check them out: https://www.aretolabs.com/
2. Memory KPR
Looking for a convenient, safe way to share online content? Memory KPR is the way to go!
Their system is simple:
Gather your content (videos, photos, documents, etc.) from any device.
Share the story securely with people you choose.
The perks of this software include usability, ease, and security. I’ve seen it utilized by children’s sports teams, keeping their information safe while keeping the team’s families in the loop!
Get to know them: https://memorykpr.com/
3. UserWay
UserWay is a favourite of my team at Ethical Digital. We share the importance of online inclusivity all the time, and UserWay is a key tool we have to practice what we preach.
UserWay is a downloadable widget for websites that makes your website accessible for users with disabilities, including motor impairments, dyslexia, colour blindness, and more. Choose from options like bigger text, increased contrast, saturation, text spacing and more.
*Next time you visit the Ethical Digital website, look for the little blue stick figure button at the centre bottom of the screen to open up your menu of accessibility options. Reach out to get the UserWay widget hooked up on your website!
Explore their offerings: https://userway.org/
4. ELM
You might be thinking to yourself “I haven’t heard of that one.” That’s because it’s launching this year!
ELM stands for Ethical Language Management. This AI-powered software was developed to help organizations catch potentially costly errors in wording. I’ve been working with Briana Brownell (AI expert and founder of Pure Strategy Inc.) on this exciting new technology.
Think: chatgpt for inclusive language. Simply plug your paragraph, document or sentence into the software and voila, you’ll have your results!
*Stay tuned for ELM’s launch on my socials!
5. Pipedrive
The sales pipeline can be a handful to keep track of. Where did that conversation end up? How is that deal coming along? Did we send a contract over to that client? Pipedrive is the answer to all these questions.
Set up is easy:
Create your pipeline stages. This can be unique to your organization.
Record your sales actions (calls, emails, meetings, lunches, etc.).
Track your progress.
Optimize the process and watch your sales grow.
With Pipedrive, it’s all in one place, organized, and easy for multiple team members to jump into.
Dive in: https://www.pipedrive.com/
6. ZoomInfo
Your outbound sales solution.
ZoomInfo is the perfect option for B2B operations, connecting you with potential customers and the ability to reach out all in one place.
With ZoomInfo, you can:
Find potential customers before your competition does.
Automate outreach tasks.
Learn who to reach out to and how to reach them in an organization.
Track your progress and (wins!).
Browse their offerings: https://www.zoominfo.com/
7. Vizard
Oh AI, you’ve done it again. And with a custom video-clipping tool, no less.
With Vizard, you simple copy + paste a YouTube link, decide on the optimal length for your clips, and edit the video as you wish. You can customize the subtitles, effects and more. Then, simply download your shortened videos and use them as you wish!
Try it today: https://vizard.ai/
8. Chatgpt, Grok, and Gemini
AI-generated content is a double-edged sword, but I believe it can completely revolutionize your workflow if integrated properly.
Let’s start with the warnings. AI-generated content may contain misinformation, disinformation, grammatical and spelling errors, and more. Make sure you fact-check and edit everything it generates for you.
Now, onto the positive side. Software like this can make your life so much easier. Myself and my team utilize in a variety of ways, including:
Creating outlines for content
Summarizing content
Brainstorming ideas
Researching different points of view
Writing code
And more.
As long as you’re running everything through your human eyes after the AI has created it, you should be just fine!
Chatgpt: https://chatgpt.com/
Gemini: https://gemini.google.com/
Grok: https://x.ai/
9. Lastpass
Cybersecurity is a growing concern, but businesses don’t have to be at the mercy of these threats! Lastpass allows organizations to store and share passwords, billing information, addresses, and more securely.
In addition, Lastpass will help you strengthen your passwords to avoid threats.
Keep your teams’ and clients’ information safe and in one place!
Learn more: https://www.lastpass.com/