Hey, I'm Katrina.
I'm an award-winning entrepreneur, speaker and mentor specializing in communications, technology and digital strategy.
I started my career as a digital strategist in the early days of Twitter. After playing on the platform for a couple of months, I thought I could see a method for making a hashtag trend. So I gathered a few partners (including our national newspaper chain) and #RaiseaReader trended across Canada. We reached 2.4 million people in one day encouraging people to read to their children. I was thrilled when this campaign was nominated for a national DigiAward.
Since then, I’ve spearheaded a couple of campaigns that have trended, most notably the campaign for #WomeninTech that reached 2.8 million people in one day on Twitter. Women from around the world submitted videos encouraging other women to consider careers in technology.
I make good ideas louder.
My passion for sharing stories led to cofounding a technology startup in 2012 called OneStory. This was before “authentic” video was streamlined, and it was a platform for sharing video stories about important topics like women’s rights, racism, body image, supporting veterans, and many more important topics. We worked with organizations like United Nations Women to tell the stories of men standing up for women’s rights in Albania. The CBC used the platform to tell the stories of indigenous murdered and missing women in Canada. Over four years, we shared stories and campaigns from thirty-six countries.
During that time, OneStory was chosen as one of six Canadian companies to attend the World’s Best Technology Summit in SanDiego and we were recognized as one of the Top 15 startups in Canada. I am also one of CBC’s Future 40 under 40 and have received the YWCA Women of Distinction Awards for Entrepreneurship.
I’ve since developed a process for entrepreneurs to measure the return on investment for their marketing messages called “Action Tracking”. It is a step-by-step process that walks “the dreamers and the doers” through setting up their social media, website and email strategy for maximum returns. The book and online training are scheduled to be released in December 2018 and a chapter of the book is dedicated to encouraging more women entrepreneurs to use tech in their businesses.
I often pair my digital campaigns with traditional media and I have been featured in several magazines (including a cover for a magazine for careers for young women). My monthly tech segments on CTV Morning Live are well-received and this month’s topic is Women in Tech.
As a founding member of Seeds for Dreams (a quarterly pitch competition for women entrepreneurs), I am proud to say that within a year, we have granted nearly $50,000 to women entrepreneurs. I am also a board member for UNICEF Canada.