I make good ideas louder.  

I’m a seasoned executive, leader and strategist that has reached millions of people through digital storytelling and online media. 

Through my fifteen years in communications, I have worn many hats - CEO, fundraiser, digital strategist, community manager, writer, television producer and host, video editor, speaker, and trainer.

I'm in the CBC Future 40 Under 40, have won the YWCA Women of Distinction Award for Entrepreneurship, Startup Canada Prairie Award for Innovation and I was one of the entrepreneurs representing Canada at the G20 YEA Summit in Berlin, Germany.  



For four years, I was the CEO of OneStory.com, an award-winning technology company dedicated to crowdsourcing interviews about important topics. Our clients included United Nations Women, CBC, Dalai Lama Fellows, and many others. We collected thousands of video stories from thirty-six countries about such topics as women’s rights, racism, and the future of corporate social responsibility.


I'm a strong believer in measured results, radical creativity and using technology to improve workflow.



Katrina, a trailblazer with incredible joie de vivre, has the innate ability to create and champion projects, ideas, and causes in ways that engage and invite the participation and support of others. She is a gifted communicator, leader, and visionary who is an inspiration to all who have worked with her.
— Debbie Griffith, former employer
Katrina cares deeply about people and relationships. She thrives in complex environments where she’s quick to envision possibilities and mobilize those around her to make positive change. At her core, she’s a strategic storyteller and thoughtful, deliberate leader.
— Lisa Erickson, former colleague
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If you get the chance to work with Katrina, do.
At Angel Entertainment, we’ve contracted Katrina to manage online presence - with a particular focus on social media - on more than one show. A consummate professional, Katrina delivers exactly what we need, on an ongoing basis, and when we need it. I can heartily recommend her for your production - or for your company.”
— Bob Crowe, Owner of Angel Entertainment
Katrina joined our team at a time when we really needed to step up into the online advertising market. With her vast knowledge of social media and her past track record of success we knew she would be a good fit for our online school. Her drive and passion to create and generate new ideas opened our eyes to more and more possibilities, and her direction was spot on with what we wanted. Her initiative, energy and sense of humor made Katrina great to work with.”
— Chris MacAulay, IT Manager